When you’re looking for something, where’s the first place you look? Google right? That’s why in this digital age, the online presence and visibility of your website, especially in Google ranking is crucial for the continuation and expansion of your business.
Google ranking is simply the order of pages that appear in the Search Engine Result Pages (SERPs). A higher Google ranking is critical for attracting organic traffic to your website for it can be the difference from your site being clicked or passed on; And of course, nobody wants the latter choice.
Just imagine you’re searching for terms in Google, you’ll most likely click the top choices instead of the later ones, let alone those on the second pages. That’s why a website that can secure a higher Google ranking tends to receive more clicks, visits, and that can be translated to many things such as sales, memberships, or even securing leads.
In this article, we’re going to talk about the two main strategies you can use to directly apply to your website and boost its Google ranking.
1. Key Takeaways
2. On-Page Strategy to Boost Google Ranking
- Make Sure Your Keyword Intent
- Publish High-Quality Content
- Optimize Your Site’s Structure
- Use Keyword Strategically Throughout
- Utilize Internal Links
- Improve Site’s Loading Speed Through Image Optimization
2. Off-Page Strategy to Boost Google Ranking
- Fix Broken Links
- Understand Your User’s Needs
- Get Backlinks Through Linkable Content
- Do a SERP Analysis
- Optimize for Voice Search
- Track & Monitor Results
- Having a high Google Ranking is crucial nowadays if you own a website no matter what kind it is.
- There are two major ways to increase Google Ranking, through on-page and off-page strategy.
- In both strategies, the utilization of SEO (Search Engine Optimization) is one of the main keys.
The first strategy is through an on-page adjustment. It means that these adjustments are ones which can be seen through the eyes of our customers.
When designing a website using certain keywords for Google ranking, you need to know the intent behind your keyword. Generally, there are four types of keyword intent: informational, commercial, transactional, and navigational.
Now, if you’re looking for the best keyword for the purpose of higher Google ranking, an informational intent is the best one. However, it’s not that simple. You need to drill down and figure out what exactly the kind and detail of information that your potential audience is looking for.
As an example, “How to Become a Business Coach” and “Business Coach For My Business” are both informational but have a huge difference in intention. Find what your audience is truly looking for and you will have an easier time to grab their attention.
High-quality, informative content gets read, but only those with good SEO usage will be found. Knowing ways to write good SEO content is one asset every website developer needs to have. It’s because good SEO content isn’t only one that will have a high informational load but also utilizes adequate SEO strategy to put the content on top of Google ranking.
Moreover, your website needs to produce SEO content continuously and periodically. This way, that content will help to keep your site on top of Google ranking throughout the year.
The structure of your website is crucial for both the search engine to search through and the users to navigate. A good website structure will enable search engines like Google to go through your website and understand what’s the content and intention of your website. Hence, they will be able to suggest it to their designated audience and let your page have a higher Google ranking.
Keywords are one of the keystones in gaining a higher Google ranking. It’s one of the few things that directly connects your sites to the Search Engine Result Pages. To increase your Google ranking, you need to first identify the proper keywords to use, then you need to utilize them not only to make articles, but use them throughout your website.
Here are some of the places where you can use the keyword:
- Name of your website
- Website URLs
- Meta Description
- Many more
One of the keys to having a higher Google ranking is having your visitors stay on your page longer and explore other pages. That’s why internal linking is crucial if you want to get a higher Google ranking. Furthermore, it will also help all the pages in your website to have exposure to your visitors and drive whatever result you may desire.
Loading speed might sound simple but it can be the difference between having your page on top of Google ranking and the opposite. You must’ve known the feeling of loading one page for too long and finally decided to go back to SERP and pick another one. That’s exactly the thing you need to avoid.
There are quite a number of ways to tackle this problem, but one that’s the easiest is by optimizing the images in your pages. To do this, you can simply change the picture in your pages to jpg instead of png, and reduce the resolutions a bit to be on the borderline of annoying to the eye and have a low load.
The second one is an off-page strategy, optimizing your page’s SEO through adjustments behind the website itself.
Broken links will indirectly drop down the Google ranking of your website. It’s because broken links will damage the bounce rate on your site, decrease the time on your site dramatically, and reduce your user experience.
Fixing a broken link sometimes can be a hassle, but it can be detrimental to your page’s Google ranking. Nevertheless, if you can’t fix the broken link yet, the next best thing to do is to use 301 or 302 redirects and let your visitor land on a similar page.
Making your website to be meticulously user-focused is particularly important in gaining the trust of your audience. And you can do this by understanding your user’s needs and constructing your site’s journey as per their needs.
Using the best SEO strategy is important, but utilizing this user-centric approach is the key to having a high Google ranking. By understanding the user’s needs, you can capitalize on it to make user-centric content, squeezing their interest and guiding them through your site.
Here’s the thing, People don’t only look for information so they can read it. They look for information they can use, for their website, their thesis, projects, and many more. If you’re able to capitalize on this, you will have a ton of other sites and sources to link to your website and that’s how you can get backlinks.
Backlinks are important because they will give your website a higher Page Authority and Domain Authority, which will directly translate into your Google ranking.
This strategy will require you to use external SEO tools, but it will really be worth the price. SERP analysis is crucial if you want to put your website on top of Google’s ranking for a particular keyword. A SERP analysis is required for you to see if your website will be able to rank for a certain keyword, or if will it be too hard because of the competition.
According to a survey by Perficent, nowadays, around 60% of people prefer to use voice search to look for information rather than typing it. Hence, it’s important to optimize your page’s SEO to enable voice search to find it. You can do this by incorporating voice search phrases into your website content and making sure it’s comprehensive.
Last but not least, it’s mandatory to keep tracking and monitoring the performance of your website once a week, two weeks, and a month. You can do this by employing tools like Google Analytics to track essential metrics such as search volume, user engagement, conversion rates, and many more.
By doing this, you can adjust the content and keyword usage of your website to utilize the best one at the moment.
To Wrap Up
Gaining a high Google ranking is truly crucial in this digital age if you want your website to have an impact on your business. By applying these 12 easy ways, to boost your website’s Google ranking you will be able to increase your website’s position in the SERP, increase retention and session length, and eventually, get the business goal that your website is supposed to do.
Q1: What are the main tools I need to increase my Google ranking?
The only tools you need are Google Ads Keyword Planner and Google Analytics.
By Aleyna Akarsu– The Expert in Web Development, Marketing, and Online Business.